VISUAL IDENTITY SYSTEM & APPLICATIONS
YEAR: 2017 (— PRESENT)
CLIENT: FRUTARIA

IN THIS PROJECT, WE WENT TO THE OLD DAYS OF THE NEON LIGHTS IN LISBOA, THE OLD MARKETS. USING TYPOGRAPHY AS THE SOLVER FOR ALL THE MATERIALS, CREATING ICONS, FOR AMPLIFYING MESSAGES, FOR GIVING COHESION. THAT AND A SELECTION OF COLORS THAT HABIT THE PLACE AND REFER TO THE FRUIT WORLD, THEIR STARTING POINT, AND MAIN LOVE.