|Visual Identity; Communication;
We developed a brand identity for B.leza, a renowned music venue and dance club in Lisbon, that evolved from the club’s signature feature – the “.” in “b.leza.” This single dot became the genesis of a geometric landscape, defining the visual world of B.leza in a new way.
Our approach was to create a system where geometric shapes act as containers, encapsulating the vibrant energy and rhythm of B.leza. These shapes form a versatile and dynamic grid, adaptable to various applications, from digital media to print.
The identity retains the iconic fluor pink colour of the venue, albeit with a subtle tweak. This continuity in colour ensures that the soul of B.leza – lively, energetic, and distinctly urban – remains intact while the refreshed design adds a contemporary edge.
Our design aims to carefully balance tradition with innovation, reflecting B.leza’s legacy as a staple in Lisbon’s music scene yet positioning it firmly in the present.