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Year 2023
Name Kruella d’Enfer
Client Kruella d'Enfer
Category Visual Identity; Art Direction;

For Kruella d’Enfer, a Portuguese visual artist and illustrator known for her enchanting visual universe, we crafted a visual identity that complements her aesthetic without overshadowing it. Our design is anchored in a solid typographic approach, supported by a grid system that allows Kruella to integrate illustrations seamlessly into the identity framework. This graphically robust system emphasises the grid structure, yet it remains light enough to let her artwork breathe. The identity respects and enhances the mystical that her colours and geometric shapes bring to life, providing a structured yet flexible foundation that supports the artist’s enchanting narratives. This approach ensures that the identity aligns with and elevates Kruella’s unique artistic expression.

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