| Year | 2022 – Presente |
| Name | Startup Portugal |
| Client | Startup Portugal |
| Category | Communication; Visual Identity; |
For Startup Portugal, we undertook a comprehensive brand refresh, making typographic adjustments and developing a robust totally new system from scratch. Our work included redefining colors, shapes, and their behavior across digital and print media, ensuring a cohesive art direction and an all-encompassing graphic system. The primary institutional identity was anchored in yellow, while we introduced a series of new colors for sub-brands, harmonizing their overall presentation. We are proud to create all graphic materials for this extensive and ever-expanding visual ecosystem, reflecting the dynamic nature of Startup Portugal.
