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Year 2022 – Presente
Name Startup Portugal
Client Startup Portugal
Category Communication; Visual Identity;

For Startup Portugal, we undertook a comprehensive brand refresh, making typographic adjustments and developing a robust totally new system from scratch. Our work included redefining colors, shapes, and their behavior across digital and print media, ensuring a cohesive art direction and an all-encompassing graphic system. The primary institutional identity was anchored in yellow, while we introduced a series of new colors for sub-brands, harmonizing their overall presentation. We are proud to create all graphic materials for this extensive and ever-expanding visual ecosystem, reflecting the dynamic nature of Startup Portugal.

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