| Year | 2022 |
| Name | Festa del Roser 2022 |
| Client | Amics de La Rambla |
| Category | Visual Identity; Communication; |
La Rambla celebrates the “Festa del Roser” with great enthusiasm. This festival pays homage to the long-standing tradition of flower sellers on Barcelona’s historic pedestrian street. Organized by Amics de La Rambla since 1961.
In 2019, our studio designed the visual identity for this festival, drawing inspiration from the geometric shapes and flowers that fill this vibrant celebration with color and life. The color palette chosen cuts through the event’s intense energy, standing out for its ability to capture the festive and warm essence of the occasion.
For the 2022 edition, we continued to build on the same approach, enhancing the elements of vibrancy, geometry, and fun. The design evolved to incorporate even more color, warmth, and good vibes, maintaining the cheerful and vibrant spirit that characterizes this celebration. With bold colors and typography, we managed to capture the essence of a festival that is both traditional and modern, celebrating the culture and life of La Rambla.
