Cookoo – The Kitchen Hub

Cookoo hub is a new concept that allows you to choose from different types of cuisines in the same order, catering to various tastes and cravings. We were invited by wearethehotel to collaborate with them in designing the visual identity system for this project.

We developed a flexible design that can adapt to all the different culinary styles represented. The design is geometric, ensuring a modern and clean aesthetic while maintaining consistency and versatility. The strong use of a distinctive blue reinforces the brand’s identity, providing a contemporary look that mirrors the diversity and innovation of the concept.