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Year 2017
Name Frutaria
Client Frutaria
Category Visual Identity;

For the identity of Frutaria, a serene spot for brunch and juices, we developed a strong typographic concept using a stencil font. This unique typeface not only serves as a strong visual element but also disassembles and reassembles into fruit illustrations, adding a playful and dynamic touch to the branding.

The stencil typography is the core of Frutaria’s visual identity, providing a robust and distinctive look that stands out. Its modular nature allows us to create versatile designs that reflect the freshness and variety of the fruit offerings at Frutaria. The typographic elements seamlessly transform into charming fruit illustrations, enhancing the brand’s visual appeal and creating a memorable experience for customers.

Additionally, we had the pleasure of designing a traditional neon sign, which adds a warm and inviting glow to the space. The neon sign, crafted with traditional techniques, complements the overall aesthetic, reinforcing the brand’s commitment to quality and authenticity.

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