Hub Creativo da Mouraria

The Hub Criativo da Mouraria provided us with the opportunity to envision the ideal form of a “house” capable of inclusively representing the multitude of voices, perspectives, and initiatives that converge within its spaces. Seeking to embody the complexity and diversity of this environment in a coherent visual element, we conceived a concept that functions simultaneously as an index and an archive, enabling users to navigate its multiplicity while preserving a strong and unified identity. This thinking took shape in a completely renewed graphic system, derived from the existing logo but enhanced by a more expansive, organic, and adaptable visual language. It was precisely this system, strategically conceived and meticulously developed, that formed the conceptual and aesthetic foundation for the site’s design, ensuring a balance between innovation, clarity, and the preservation of the Hub’s visual voice.