Powerdot

We created for Powerdot a visual identity that transcends the simple representation of an electric charging company. Our goal was to convey the convergence between sustainability and technological innovation through a dynamic and adaptable visual language. We developed a system where graphic elements flow, complemented by a color palette that balances vibrant tones with technical neutrals, creating a distinctive presence in both digital and physical environments.

The implementation of this identity is reflected in every user touchpoint, from the intuitive mobile app interface to the experience at charging stations. With its precise yet welcoming geometric characteristics, works in harmony with a universal icon system, ensuring the brand communicates effectively in any market or context.